A large mid-century illuminated commercial advertising sign featuring the classic Dutch 'Fries Meisje' brand graphics. This rectangular lightbox consists of a white-painted metal frame enclosing a translucent plastic front panel. The display shows the text "Fries Meisje la petite hollandaise" along with illustrated portraits and product descriptions for sweetened condensed milk in Dutch, French, and English. It measures 230cm in width, 15cm in depth, and 88cm in height.

Functions as a statement graphic piece or an alternative ambient light source for large interior spaces, galleries, or retail environments. Faire condition with signs of age and wear, including cracking on the left side of the plastic panel face and light surface scratches on the metal casing. Worldwide delivery available. Pick-up by appointment in Antwerp. Contact us for additional images or schedule a viewing at our Antwerp space.